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Corporate Philosophy
Striving to create a sustainable healthy society in the digital age.
Main Businesses
「Medical Platform Business」
Medical contents services for physicians and healthcare professionals.
Since its establishment, the Company has been providing extensive information useful for tomorrow’s clinical practice, with the primary focus on clinical support for physicians.
Our main services include CareNet.com, which delivers more than 3,000 new medical contents to physicians and healthcare professionals annually, and CareNeTV, one of the largest clinical medical education video services in Japan, boasting more than 2,000 programs.
As a result, more than 200,000 physicians have registered as members of our platform and use it daily.
「Pharmaceutical Marketing Support Business」
Pharmaceutical sales support services for pharmaceutical companies.
The pharmaceutical industry actively promotes “Digitalization” in the development and dissemination of new pharmaceutical products.
We strongly support pharmaceutical companies’ shift to “Digitalization” by providing engagement services for Key opinion leaders (KOLs), specialists, and primary care physicians who utilize our database and platform of over 200,000 physicians.
Leading Company in “e-Detailing®”
CareNet launched its “e-Detailing®” service in 2001 as an Internet-based pharmaceutical marketing support system.
We have obtained a domestic patent for this service, called “e-Detailing®”, which distributes medical information from pharmaceutical companies to CareNet member physicians via the Internet and then collects their responses.
CareNet.com was established in 2004 as a renewal of its predecessor, Club CareNet.
25-year history
1996: Established
2000: Launched Japan’s first specialized Internet site for physicians and healthcare professionals
2001: Launched “e-Detailing®” (CareNet’s trademark), which has now become a household name
2011: Launched “MRPlus®”, for a solution that brings e-Detailing closer to on-site pharmaceutical information provision activities
2014: Macromill, Inc. and Macromill CareNet, Inc. are established as a joint venture integrating the research business in the medical field.
2015: Information from Medscape, one of the world’s largest medical information websites with a reach of more than 4 million physicians in 245 countries, is published in Japanese.
About “Macromill CareNet” Specializing in Medical Research
Amid a market environment in which the environment surrounding pharmaceutical companies is changing dramatically, Macromill, the largest online research company in Japan, and CareNet established “MacromillCarenet, Inc.” in 2014 as a joint venture to conduct market research business specializing in the medical field.
By combining Macromill’s sales force and skills in research services in the medical field with CareNet’s abundant knowledge and expertise in the medical field and high-quality physician research monitors, we are able to provide higher quality and quicker research services.
https://www.macromillcarenet.jp/english/
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